Are you looking for new donors? Look no further— Prospect Generator℠ is a tool designed specifically to help nonprofit organizations find new, affluent donors. Based on WealthEngine’s proprietary P2G™ (Propensity to Give) analytics, you can quickly generate your own highly qualified prospect lists of individuals with the largest affinity to give to your organization, the largestwealth, disposable income and inclination to give. Easily search by geographic area (city, state or zip code) and organization type against any high/low thresholds you set for:
  • Giving capacity
  • Real estate property values and
    number of properties
  • Income/salary threshold
  • Stock & option holdings
  • Number of board affiliations
  • Size of foundation assets
  • Size of political contributions



Develop Highly Qualified Prospect Lists

Generate a list based on organization type and focus your search on individuals who have matched to Guidestar Directors data and Charitable Donations specific to certain affinity. Use the organization type (such as animal-related, arts-culture, civil rights, social action, education, environment, healthcare, and religion-related) to narrow your list search and creation.

Search across our 30+ databases to identify and target your best high wealth prospects. Instantly drill down into your prospects’ and donors’ wealth to get a better picture of their giving capacity and broaden your prospecting universe by accessing wealth related information about their circle of business or personal associates. Use Prospect Generator to locate new major gift prospects and support your high level cultivation activities—you’ll be amazed at how fast & easy your list generation and validation process will be.


Prospect Generator℠ can help you create segmented lists of affluent prospects (by geography, affinity, assets or analytics) and upload them into your Donor Management System (DMS) or CRM database for marketing and development activities. Use our proprietary P2G™ (Propensity to Give) rating to help determine the financial strength of the prospect and prioritize your development efforts. Cross reference against the Do Not Mail registry within WealthEngine to ensure compliance.

Create Individual Prospect Profiles

Prospect Generator℠ links directly to FindWealth Online℠ so you can instantly drill deeper when you’re ready to approach a prospect about supporting your organization. Simply click on the prospect’s name to build a comprehensive profile that includes information about their real estate holdings, stock holdings, business associations, board affiliations, boat and/or airplane ownership, charitable interests and donations, political contributions and details that will help you connect with the prospect effectively.

"Using Prospect Generator, our foundation has found more than 1,000 highly qualified, affluent prospects. I search by zip code and segment the results with WealthEngine’s P2G™ (Propensity to Give) score to identify those with the greatest capacity and inclination to give. The results are accurate and actionable."


—Duyanh Tran, Director of Donor Database Management, Providence Health & Services Foundation

For a free demo of Prospect Generator, click here. For more details about WealthEngine’s Prospect Generator, please call 1.800. 933.4446 or email marketing@wealthengine.com.