The dynamics and time horizons associated with various giving levels can often make quantitative performance metrics difficult for nonprofit organizations to articulate. Calculating return on investment for annual fund programs is relatively simple, while determining the cost and relative return related to securing a major gift is far more complex. Nevertheless, measuring return on investment can help organizations justify their prospect research and development budgets and perhaps, even more importantly, can provide important benchmarks for understanding the overall cost of raising money.

WealthEngine’s newest research paper provides a reference guide in applying a quantitative lens to nonprofit organizations’ fundraising operations.

Download your copy here.