Proactive Fundraising: Uncovering Hidden Potential for Arts & Culture Organizations

Time: 1:00 - 2:15 pm Eastern

Learn from a panel of experts at this presentation on building a comprehensive fundraising program to uncover hidden potential.  Learn about what types of solicitation are most helpful and how to move single ticket purchasers to donors and build a better pipeline.  The session will include best practices on managing your data and leveraging your board and other internal organizational stakeholders to grow your “friend-based” fundraising and to increase leadership-level annual fund and major gifts.  The session will also cover the importance of research to understand your constituency and community, and how to measure ROI and CRD for special events.  Lastly, panelists will share their creative fundraising initiatives that will jump start your cultivation strategies.

Agenda:

  • Managing Data
  • Leveraging Your Board
  • Return on Investment and Cost to Raise a Dollar
  • Creative Cultivation Strategies

Facilitator:
Kathleen Richards, WealthEngine

Panelists:
Pamela Poland, President, Pamela Poland + Associates
Jennifer Ryen, Special Gifts Manager, Center Theatre Group
Tracy Tajbl, Independent Consultant

Register now